July 28, 2025
This month, we’ve partnered with the City of Myrtle Beach, SC to launch a smart parking initiative using our award-winning eXactpark™ platform and eXactnav™ navigation app. The goal: to improve the parking experience for residents and visitors. This project is part of Myrtle Beach’s forward-thinking Living Lab Program—a public-private partnership focused on advancing emerging technology in the city. Through this initiative, Myrtle Beach aims to gain real-time insights into parking patterns in high-traffic areas while helping drivers quickly and easily locate available parking.
The initial pilot will focus on street parking around 9th Avenue and Chester Street in downtown Myrtle Beach. Using eXactpark, our smart parking and curbside management platform, the city will receive real-time occupancy data for each parking space. Drivers can access this information through our eXactnav app, available on both Android and iOS, as well as a public-facing website—offering increased visibility, transparency, and choice. Importantly, the data collected only indicates whether a parking space is occupied or available and does not capture any personal or vehicle-identifiable information, ensuring user privacy.
“We figured that this was a perfect location to get an accurate idea of turnover and really test that product to see if people will use the app,” said Devin Parks, Economic Development Director, Myrtle Beach.
Drivers can enter their destination into eXactnav, which guides them directly to available parking spots—helping to reduce congestion and cruising. If a space becomes occupied while navigating, the app automatically redirects drivers to other nearby available spots.
“The goal is to just make it the best parking experience possible, which makes for a better community,” said Howard Waldie IV, Chief Innovation Officer, Myrtle Beach. “It also gives us the opportunity to see what kind of technology is out there today and what technology might be in development that might be a good addition to the Myrtle Beach community to really enhance that quality of life”
For the city, eXactpark delivers detailed data and insights that offer a precise understanding of parking resources and usage—empowering parking managers to optimize the curbside. The platform provides secure, 24/7 access to over 20 types of analytics, including individual space occupancy, turnover rates, usage patterns, demand trends, and congestion hotspots. This innovative software equips the city with actionable intelligence to more effectively manage existing parking assets.
For additional insight check out the stories below and if you are interested in learning more, you can reach out to us here - https://eleven-x.com/contact/.